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Our insights.

We don’t just follow industry conversations—we lead them. Few agencies can say they host their own podcast featuring acclaimed guests, from bestselling authors like Seth Godin to top CEOs like Johan de Nysschen. We’re here to inspire fresh thinking, spark change, and challenge convention. 

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The Power of Differentiation

When it comes to differentiation, we quite literally wrote the book! Our founder and CEO, Barry LaBov, authored The Power of Differentiation, which shares real-world stories and proven strategies drawn from our work helping clients differentiate and elevate their brands. The book earned the #1 New Release in Marketing distinction on Amazon! 

BUY IT ON AMAZON
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Difference Talks Podcast

LABOV’s Difference Talks podcast explores the power of differentiation and celebrates what makes brands unique. Tune in to hear stories from inspiring leaders who’ve dared to stand apart, defy expectations, and rise above the odds.

LISTEN NOW
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Why to Wow Newsletter

The Why to Wow newsletter brings fresh thinking on today’s most important business topics—from differentiation in the marketplace to effective leadership, the customer experience, company culture, and creativity. Subscribe to receive our semi-weekly insights straight to your inbox.

READ IT
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Keynote Speeches

Our president and CEO, Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year honoree, recognized author, and keynote speaker. In his addresses, Barry shares practical strategies for uncovering and activating a brand’s unique differentiation.

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Inspiration and insights delivered to your inbox.

Subscribe to our newsletter for fresh thinking, actionable strategies, and inspiring stories about the power of differentiation, delivered to your inbox every two weeks.

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